Built to Simplify the Life of Business Owners
Helping them focus on growth, passion, and what they love most
From common struggles to clear strategy
MarketUp Strategies was born from a simple observation: many small businesses have great products and loyal customers but struggle to keep up with the fast pace of marketing. Between daily operations, posting on social media, updating websites, and trying to attract new clients, marketing often gets pushed aside.
We saw that gap and created MarketUp to fill it: offering clear, practical, and human-focused marketing solutions that make growth feel achievable. Our goal is to simplify strategy and help business owners feel confident about how they communicate their value.
The Vision Behind MarketUp Strategies
Clarity
We believe good marketing starts with clear goals, honest communication, and a simple path forward.
Strategy
Every idea is backed by insight and purpose, turning vision into measurable results.
Creativity
We bring ideas to life through modern, engaging, and human-centered design that connects.
Partnership
Your growth is our growth. We work side by side, celebrating every win along the way.
Katherine Dotto Duarte
Founder & Marketing Strategist
From Experience to Purpose
My career has taken me across Brazil, Germany, the UK, and the United States, working with global corporations, creative agencies, consulting, and non-profit organizations. Each experience deepened my belief that marketing is about people: empathy, culture, and clear communication.
Graduated in Business Administration and holding a Master’s in International Marketing, with a focus on branding, I’ve led projects in technology, education, events, and social impact, always focused on connecting ideas with purpose. That balance of strategy, creativity, and understanding shaped the foundation of MarketUp Strategies and the way I work today.